Shenzhen, May 14 — Swiky Jewellery unveiled its new "Ink Rhyme Gold Collection · Xu Beihong Art Series" at a cultural salon and launch event held in Luohu's Shuibei International Center. The collection reinterprets the master’s artistic legacy through contemporary design, bridging classic ink painting aesthetics with modern jewelry craftsmanship.
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Distinguished guests attending the event included Mr. Huang Zhiyong, President of the Shenzhen Gold & Jewelry Association; Mr. Zhang Wenyang, Secretary-General of the Association; Mr. Wang Zhen, Curator of the Shenzhen Jewelry Museum; Mr. Zhang Wenchang, Director of the Xu Beihong Culture and Art Center; Mr. Liu Jianxin, General Manager of Shenzhen Fennessy Phonograph Co., Ltd.; and Mr. Zhuo Hancai, General Manager of Swiky Jewellery, along with Deputy General Managers Ms. Su Xiaohong and Ms. Zhou Shaoling. The attendees gathered to appreciate the enduring charm of these oriental aesthetic masterpieces.
Immersed in Ink: The Artistic Realm
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A dedicated zone displayed Xu Beihong’s replicated masterpieces, creating an immersive artistic atmosphere. Blending heritage with modernity, the exhibits offered guests a tangible link to timeless culture. Under expert guidance, attendees immersed themselves in the master’s brushwork, previewing the creative spark where artistry meets golden craftsmanship.
Elegant Gathering: The Grand Unveiling
In his address, Mr. Zhang Wenyang, Secretary-General of the Shenzhen Gold & Jewelry Association, emphasized the industry's strategic shift from "manufacturing" to "culture." He highly commended Swiky Jewellery for its dedication to cultural exploration. He described the collaboration with the Xu Beihong Culture and Art Center—integrating national spirit into jewelry design—as a pioneering "Culture + Gold" initiative. Mr. Zhang expressed optimism that this partnership will provide fresh inspiration for the high-quality development of the industry.
Mr. Zhang Wenchang, Director of the Xu Beihong Culture and Art Center, stated that the partnership with Swiky Jewellery is rooted in a shared brand ethos and cultural philosophy. He highlighted Swiky’s relentless pursuit of craftsmanship and its expertise in translating cultural symbols into contemporary aesthetics.
Moving beyond the iconic "Galloping Horse" motif, the collaboration unveils the master’s rich artistic universe. By using jewelry as a medium, the initiative aims to integrate Xu Beihong’s artistic spirit into modern life, achieving both the preservation and renewal of cultural heritage.
Ms. Su Xiaohong, Deputy General Manager of Swiky Jewellery, emphasized that this partnership transcends a superficial IP collaboration, marking a strategic leap in the brand's cultural journey. Embracing Xu Beihong’s spirit of "inclusivity and innovation," Swiky will drive upgrades across product value, brand ethos, and market strategy.
The brand aims to dismantle barriers between high art and commerce, rejecting fleeting trends in favor of timeless craftsmanship. By using gold as ink to reconstruct classics, Swiky seeks to achieve resonance between artistic spirit and the new generation of consumers.
Following the speeches, the event culminated in the IP Authorization Signing Ceremony between Swiky Jewellery and the Xu Beihong Culture and Art Center. Mr. Zhuo Hancai (GM of Swiky) and Mr. Zhang Wenchang (Director of the Center) jointly signed the collaboration agreement.
This pivotal moment marks a shared commitment to cultural inheritance and commercial innovation. It signifies that Xu Beihong’s artistic spirit will be reborn for the modern era, translated into exquisite gold craftsmanship by Swiky, bridging a century of art history with contemporary life.
Following the signing ceremony, an AIGC visual production captivated the audience, illustrating the seamless fusion of Xu Beihong’s art with fine jewelry. Utilizing advanced AI technology, the static masterpieces were brought to life: galloping horses charged forward, magpies sang, kapok flowers bloomed, and cats frolicked. This interplay of virtual and real worlds created a stunning sensory feast.
Mr. Huang Weijun, Brand Project Lead of Swiky Jewellery, shared insights into the creative process behind the IP adaptation. He emphasized that securing the Xu Beihong IP goes far beyond a commercial partnership; it is rooted in a profound respect for the master’s artistic spirit.
Rejecting simplistic replication, Swiky deconstructs the essence of the paintings and reshapes their forms. The brand transforms the ink rhythm of rice paper into a three-dimensional language of gold, revitalizing timeless classics through craftsmanship innovation.
Unveiling the Masterpieces
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Amidst high anticipation, the grand unveiling commenced. Mr. Zhuo Hancai (GM, Swiky Jewellery), Mr. Huang Zhiyong (President, SZGJA), Mr. Zhang Wenchang (Director, Xu Beihong Art Center), and Mr. Wang Zhen (Curator, SZ Jewelry Museum) ceremoniously drew back the curtains.
The "Ink Rhyme Gold Collection · Xu Beihong Art Series" was revealed in resplendent brilliance, marking Swiky Jewellery’s official journey into the new frontier of art-driven IP integration.
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The collection distills the master’s spirit through ancient gold, inlay, colored glaze, and 5D hard gold techniques. It reinterprets the futuristic deconstruction of the galloping horse, captures the romance of magpies symbolizing eternal companionship, and reflects the vibrant self-expression of the kapok flower, alongside the playful liveliness of cats.
These pieces vividly translate the master’s rhythmic brushwork and oriental aesthetics into wearable art, offering gold jewelry that balances high artistic value with everyday companionship.
Dialogue: Enduring Vitality
Following the unveiling, guests enjoyed a relaxed cocktail and tea break. They savored fine refreshments while appreciating the new collection up close in the display area.
Conversations flowed freely, deepening the understanding of "art jewelry." From intricate craftsmanship to design philosophy, and from cultural symbolism to styling scenarios, every detail sparked lively discussion. The atmosphere was rich with artistic appreciation and collaborative enthusiasm.
A highlight of the event was a lively panel discussion moderated by Mr. Wang Zhen, Curator of the Shenzhen Jewelry Museum. He was joined by industry luminaries including Mr. Zhang Wenyang (Sec.-Gen., SZGJA), Mr. Zhang Wenchang (Director, Xu Beihong Art Center), Mr. Huang Weijun (Brand Lead, Swiky Jewellery), and Mr. Liu Jianxin (GM, Shenzhen Fennessy Phonograph Co., Ltd.). Together, they explored how cultural IPs can inject new vitality into the gold jewelry sector.
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The panel delved into three core themes: the modern transformation of traditional IPs, AI-driven craftsmanship innovation, and the value core of cultural collaborations. Spanning industry trends, art revitalization, and business logic, the dialogue decoded the formula for successful cross-industry integration. Bursting with memorable insights, the discussion charted a new course for the cultural evolution of the jewelry sector.
Legacy & Future Promise
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Following a romantic outdoor cocktail hour, an elegant dinner commenced. Amidst refined music and cuisine, guests explored the limitless potential of merging Chinese artistic heritage with fine gold jewelry.
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This Swiky x Xu Beihong partnership transcends a mere launch; it is a tribute to art and cultural stewardship. Swiky will deepen its IP strategy, collaborating with more global art legacies to pioneer new expressions in jewelry. Stay tuned.